Technology is the easiest part of platforms; user adoption is the most difficult part, and AI plays a crucial role in that
Companies widely recognize the potential power of artificial intelligence . They instinctively understand that it feels like we’re on the cusp of something that will change our lives and our businesses in a profound way. Yet, many struggle with where to apply it. Executives can’t shake the feeling that they should have use cases for AI and use it productively today, even recognizing that AI is not mature yet and will be far more powerful tomorrow and in the future.
. They are doing this in a lot of different ways, but a primary action is building platforms. Platforms allow them to delight their customers by changing their customer experience. Or they build platforms that can better serve employees and so they can better accommodate and respond to regulatory changes.
No organization is an island, and businesses increasingly go to market as ecosystems, not just as companies. They compete and collaborate across ecosystems. There could be more than five stakeholder groups, but typically there are at least five. Each stakeholder group has a different interest in the platform.The technology is the easiest part. User adoption is the most difficult part of platforms. The stakeholder groups need to adopt the platform for it to succeed.
Although there are many dimensions to a stakeholder’s experience, at the center of each experience is what we at Everest Group refer to as “ACT.” When you design a digital platform, there are three attributes that define its success:
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