The Army is working to quickly pull together some new recruiting ads to air during the NCAA’s Final Four basketball games this weekend, after being forced to yank commercials that featured actor Jonathan Majors.
Last weekend, however, they pulled the ads off the air when Majors was arrested in New York on charges of strangulation, assault and harassment. New York City police said the actor was involved in a domestic dispute with a 30-year-old woman. But a lawyer for Majors, Priya Chaudhry, has said there is evidence clearing Majors and that the actor “is probably the victim of an altercation with a woman he knows.
“We are absolutely able to utilize a majority of what we have invested,” Fink said in an interview. “We think that we’ll have some brand new creative ads in time for the Women’s Final Four on Friday.” The Army launched a new ad campaign earlier this month with a big event at the National Press Club as part of the plan to revive the Army’s popular “Be All You Can Be” slogan, which dominated its recruiting ads for two decades starting in 1981. The two new ads highlighted the history of the Army and some of the many professions that recruits can pursue. They ran from March 12 until they were pulled from the air by the Army on the 25th.falling 25% short of its goal to enlist 60,000 recruits.
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Army quickly plans new ads after Jonathan Majors' arrestWASHINGTON (AP) — The Army is working to quickly pull together some new recruiting ads to air during the NCAA's Final Four basketball games this weekend, after being forced to yank commercials that featured actor Jonathan Majors, in the wake of his arrest last Saturday.
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Army quickly plans new ads after Jonathan Majors’ arrestThe Army was able to avoid any loss of the planned $70 million advertising buy, either by postponing ads or replacing them with other pre-existing commercials that were quickly updated.
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Army pulls recruiting ads after Jonathan Majors' arrestThe arrest of actor Jonathan Majors has upended the Army’s newly launched advertising campaign that was aimed at reviving the service’s struggling recruiting numbers. jonathanmajors kprc2 click2hou
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Army pulls recruiting ads after Jonathan Majors' arrestThe arrest of actor Jonathan Majors has upended the Army’s newly launched advertising campaign that was aimed at reviving the service’s struggling recruiting numbers. Majors, who authorities said was arrested Saturday in New York on charges of strangulation, assault and harassment, was the narrator of two ads at the heart of a broader media campaign that kicked off at the start of the NCAA's March Madness college basketball tournament. Army leaders were hopeful that the popularity of the star of the recently released “Creed III” and “Ant-Man and The Wasp: Quantumania,” would help them reach the youth audience.
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Jonathan Majors Army recruiting ads pulled after domestic assault arrestJonathan Majors appeared as the narrator in Army recruiting ads that premiered at the start of the NCAA’s March Madness tournament.
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U.S. Army Pulls 'All You Can Be' Ad Campaign Featuring Jonathan MajorsThe U.S. Army has pulled an ad campaign featuring Jonathan Majors after he was charged with assault for allegedly strangling a woman.
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