The Army just had its worst recruiting year in recent history.
and sell itself as a good career choice.
Army leaders say their surveys show that young people don’t see the Army as a prime career choice, often because deal with the stress of military life or put their lives on hold. Swiveling to Lt. Col. Shane Doolan, the recruiting battalion commander for Chicago, Wormuth asked if the team deals well with the central office.
They also warned that a recruiter who is good at speaking to students may not be as prepared to deal with school leaders. Recruiters, they said, must be able to explain the benefits of military service to those who are gatekeepers to the students.Speaking with college leaders, Wormuth stressed that the Army should not be viewed as their competitor for young people.
But all too often, they said, their friends question their choices, and, as one said, “assume I’m going to war.” Some noted that at times their parents are reluctant and had concerns about their safety. She said that she and Gen. James McConville, the Army chief of staff, realize it will take time to fix the recruiting shortfall.
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