Are Tesla's Price Cuts A Sign Of Impending Doom, Or The Opposite? via insideevs.com
Now, there are some aspects of the party line that would be hard to argue with. Reduced demand for a company’s products is never good news, and a couple of possible reasons for it have been much discussed: the legacy auto brands are moving into the EV space, so buyers now have more options; theIt doesn’t take a crystal ball to predict that Tesla will probably never again have the Marleyesque market share that it has enjoyed for the past several years.
Tesla has long been so dominant that it can easily afford to give away a few percentage points worth of market share. Likewise, its margins remain well above the average for the auto industry. Market share and margins could both take hefty hits, and Tesla would still remain one of the strongest automakers in the rapidly-electrifying market.
Tesla’s technology, notably its Supercharger network, remains superior. Trouble-free public charging is a huge selling point for new EV buyers, and the abysmal state of public charging reliability is much in the news. The legacy brands are steadily upping their EV games, but there’s still no sign of the vaunted “Tesla-killer,” or anything like one., Paul Krugman landed some solid blows, but he vastly overstated his case when he compared Tesla to Bitcoin .
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