Are skin-care junkies being 'sciencewashed'? Probably
It's a truth universally acknowledged that a person in possession of skin must be in want of a skin-care regimen. In other words, we all know that skin care has become a thing. And by"a thing," we mean it's set to become an 18 billion dollar industry by 2025. If you're not into skin-care these days, then you at least feel the invisible pressure to start dipping your toe in it—lest you be left behind, unmoisturized and unprotected from the sun's rays.
But the preoccupation makes sense. It's an emotional, almost spiritual experience to finally get your skin to"a good place," and it's empowering to mix and match products and see real results. It's why skin-care enthusiasts obsess over actives and percentages like makeup lovers obsess over eyeshadow palettes, vying for the most concentrated,"clean" formulas.
Never mind the fact that good skin is often a case of genetics roulette, or that hyaluronic acid has been in products for a long time—skin care, and having more-than-basic knowledge about it, has become a form of cultural currency; a signal that you're paying close attention to yourself, even if that doesn't go much further than the surface of your skin.
This has been appropriately named"sciencewashing." The term appeared in a reddit thread posted by user YogaNerdMD in 2016, who described it as"products positioned to appeal to the novice scientist." Instagram's favorite science educator also weighed in on sciencewashing more recently on her blog, and echoed many of YogaNerdMD's concerns.
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