If you missed it the first time, here's your chance to try the limited-time burger.
But one thing that's a sure bet for Arby's is the re-release of its most successful limited-time menu item. The chain's president Jim Taylor thinks bringing back the Wagyu Steakhouse Burger is just good business."It was the most successful LTO that we've ever done, relative to sales volume," Taylor says."Highest ever."—is set to return to nationwide locations on Nov. 21.
The Wagyu Steakhouse Burger is also a good bet to return now because it provides value that is lacking in the space, according to Taylor."During recessionary times people want to best bang for their buck and I think that our food provides great value," he says."The patty for this burger is 6.4 ounces before being cooked, that's 50% larger than McDonald's Quarter Pounder, according to an Arby's press release.
And while the timing is right, Taylor insinuated that Arby's had essentially been planning the burger's return the minute it sold out. Late November was the earliest possible time the chain could bring it back."It's kind of our gift to America for the holidays," he says. In terms of the future, Taylor doesn't see the chain's desire to innovate and buck the trends stopping any time soon."We're looking forward to our 12th consecutive year of same-store sales growth and a lot of that has been driven by continuous great food innovation," he says.
And while he didn't comment on what other innovations might be on the horizon, he did not rule out another burger."The world of burgers is big and vast, and being the king of meats, I think there are a lot of fun things that we could explore in the future that guests will like."
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