Typically there's nothing groundbreaking about a fast-food chain selling a hamburger. But Arby's has never sold one — until now.
Better known for its roast beef, the chain is adding a hamburger to its menu for the first time in its nearly 60-year history. Arby's announced Monday it's adding the"Wagyu Steakhouse Burger," which costs $5.99, as a limited-time offering beginning Monday through July 31.
As prices surge, fast-food customers are growing increasingly picky about where they go out to eat, McDonald's noted on a recent call with analysts. More than ever, quick-serve restaurants are fighting for loyalty. Wagyu, which means"Japanese cow," refers to specific breeds of cattle and is known for its rich flavor and buttery tenderness. Arby's version weighs in at 6.4 ounces and is a 52% blend of American Wagyu and 48% ground beef that is cooked"sous vide style" to create a juicy and tender burger.
The Wagyu Steakhouse Burger is served with American cheese, shredded lettuce, tomato, pickles, red onion and a"special burger sauce" on a toasted brioche bun. Arby's claims its 50% bigger than McDonald's Quarter Pounder, which about four years ago switched from frozen beef to fresh beef.
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