A sneaker reselling app boasts an augmented reality feature that allows people to digitally try on rare shoes and, in the process, impress friends
FOR A BRIEF MOMENT, Jerry Lu’s friends thought he had scored an advance pair of the most sought-after sneakers of the year. In December, Mr. Lu, 28, a venture capital investor in New York City, tweeted out a photo showing Nike’s Dior edition Air Jordan 1 sneakers perched on his floor.
“How much did you pay?” one follower asked. “Nice!!!” replied another. The shoes certainly warranted three exclamation points—In addition to looking cool, they hadn’t been officially released yet. And yet there they were on his floor. Only they weren’t really: Mr. Lu’s shoes were 100% digital.
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