AppLovin said it now sees its path as an independent company as better for shareholders.
With AppLovin’s proposal, Unity would have had to abandon the IronSource deal. It also would have made Unity CEO John Riccitiello the CEO of the combined company.
“We remain excited about the long-term growth potential of our core markets and AppLovin,” said CEO Adam Foroughi in the statement. “Our experienced and dedicated team will continue to focus on what we can control, including continual improvements to our products and technology and expanding into newer high-growth markets.”
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