Streaming companies reportedly want to transform how actors and other talent are compensated.
Apple and other streaming companies are interested in shaking up the entertainment industry’s compensation model. According to Bloomberg, under the newly proposed system , talent—like actors and other production staff—would be paid based, partially, on how well the movie performs on the company’s platform. If a lot of people watch a movie, the creators would get big bonuses. If not, the payment wouldn’t be so hefty.
Right now, creators can be paid large sums of money before a feature or show is ever even made—a trend that Bloomberg says largely began with Netflix. This model was tied to the initial growth of the streaming industry when platforms were trying to win over big talent and were willing to dole out large amounts of money just to get certain actors, directors, or producers onto their sites. Now, as companies seek to cut back on costs, they’re looking to make more with less.
Amazon Television Technology Hollywood Entertainment Culture Apple Netflix Apple TV+ Streaming Media Digital Media Bloomberg L.P. Technology Internet Archos TV+ Portable Video Player (PVP) Apple Inc. Xbox One Software Apple Store Itunes Gizmodo
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