'We love Neil,' says Apple
unpacking the decision to keep Rogan over Young
, Spotify has put much more stock in podcasts in recent years as part a wider plan to diversify its content. Apple Music, by comparison, tends to presents itself as more of a pure music sell . All the while this market triangulation continues, Spotify has actually been losing a little market share against rivals. Recent datashowed that while Spotify was the most popular music streaming service by a wide margin in 2021, with 31 percent of the market compared to second place Apple Music’s 15 percent, that figure had dipped from a 33 percent market share in 2020.
Spotify still grew in terms of the absolute number of subscribers along with the whole market, but it illustrates that the company’s lead is by no means secured forever.Subscribe to get the best Verge-approved tech deals of the week.Please confirm your subscription to Verge Deals via the verification email we just sent you.
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