Apple teams up with the Getty to unleash a satanic William Blake-inspired augmented reality serpent at its new London store:
Apple Teams Up With the Getty to Unleash Some William Blake-Inspired Augmented Reality Demons at Its New London Store“United Visions,” an augmented reality experience honouring the creative works of pioneering London poet and painter William Blake. Photo courtesy of Apple.
The tech giant’s purpose-built Blake app is being unveiled as part of the launch of its newest London branch in Brompton Road, where you can sign up for sessions demoing it. Among the monsters to be seen are large serpents, a frequent motif for Blake. Tin&Ed were specifically inspired byWilliam Blake,In a statement, the duo promised that the AR work “cracks Blake’s imagination wide open.” “United Visions” sets out, they wrote, to celebrate the hybrid nature of Blake’s angels, demons, and beasts: “No identities are fixed. Instead, they undergo constant transformation, making and unmaking themselves.
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