Apple is slashing production forecasts for its $3,500 Vision Pro headset only weeks after unveiling it, report says
The iPhone maker had earmarked early 2024 to start selling the $3,500 mixed-reality headset, with plans to ship 1 million units next year. But the complexity of its design and production issues in China means it could hit less than half that target,Luxshare, the Chinese manufacturer responsible for assembling the headset, is preparing to make fewer than 400,000 units in 2024, the FT reported, citing people close to Apple and the Shenzhen-based firm.
The report also said other Chinese suppliers working on Vision Pro components were only being asked for supply to meet demand for 130,000 to 150,000 units next year. Plans for a, which are meant to surpass the resolution of other displays available. The FT reported that Apple has been dissatisfied with the production of the screens. , revealed the headset at its Worldwide Developers Conference in June.
Apple and Luxshare did not immediately respond to Insider's request for comment made outside of normal working hours. Subscribe to push notifications
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