First-gen Vision Pro sales will pale compared to iPhone, iPod, and Apple Watch, but the spatial computer doesn't need to be a sales success.
Published Jul 10th, 2023 6:50AM EDTStarting at $3,499, Apple’s Vision Pro spatial computer will be a tough sell for Apple. The mixed reality headset is more expensive than a new 15-inch MacBook Air, even though it essentially offers the same performance. The AR/VR gadget features incredibly futuristic tech that Apple spent years and billions to develop, however. That explains the high cost of the first-gen device.
But the thing about the Vision Pro is that it absolutely doesn’t have to be a sales success in its first year. Or second or third. Instead, this device will open the doors to the future of computing. A future that Apple is quick to embark on, maybe even faster than competitors.reviews the early sales of Apple’s various brand-new devices that preceded the Vision Pro.
Apple sold 1 million iPhones in the first three months. It reached 10 million in a year. The iPhone generated a third of Apple’s revenue by 2009.The Apple Watch never got its own category of sales, but it’s part of the Wearables, Home, and Accessories, which brings in about $40 billion. Almost as much as the Mac.
Yes, the Vision Pro is expensive and has plenty of compromises. For example, I want to purchase the device, and
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