Not only does Apple's new MacBook Air push the performance envelope of a consumer laptop, it also pushes up the price. Yet the Air still 'starts at $999'.
Curiously 2020’s MacBook Air, which debuted Apple Silicon with the M1 chip, remains in the portfolio. Why keep the original Apple Silicon MacBook Air in the range?MacBook Air 2022One of the considerations must be the supply chain. Sourcing the latest technology requires more expensive components that will naturally be in shorter supply no matter the prevailing economic conditions. Conditions that are not rosy at all.
Secondly, it still delivers. Putting aside that Apple is still relying on a near five-year-old design language with a tired choice of I/O ports and a display dominated by bezels. the performance of the M1 chipset in the MacBook Air is still a standout feature two years later. Given Apple’s propensity to keep older iPhones in stock to keep the visible entry price as low as possible while new technology drives the starting price of the new handsets higher, it’s a surprise that Apple has not taken this approach with the MacBook previously… although the move from Intel to Apple Silicon mixing up the portfolio likely kept the focus on “business as usual” rather than tweaking the business model. Now that the former is the usual, the later can be addressed.
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