When Apple Inc introduced its triple-camera iPhone this week, marketing chief Ph...
) introduced its triple-camera iPhone this week, marketing chief Phil Schiller waxed on about the device’s ability to create the perfect photograph by weaving it together with eight separate exposures captured before the main shot, a feat of “computational photography mad science.”
It was the kind of technical digression that, in years past, might have been reserved for design chief Jony Ive’s narration of a precision aluminum milling process to produce the iPhone’s clean lines. But in this case, Schiller, the company’s most enthusiastic photographer, was heaping his highest praise on custom silicon and artificial intelligence software.
Apple added a third lens to the iPhone 11 Pro model, matching the three-camera setup of rivals like Samsung Electronics Co Ltd and Huawei Technologies Co Ltd [HWT.UL], already a feature on their flagship models. A special portion of that chip called the “neural engine,” which is reserved for artificial intelligence tasks, aims to help the iPhone take better, sharper pictures in challenging lighting situations.
Even very cheap handsets now feature two and three cameras on the back of the phone, he said, but it is the chips and software that play a huge role in whether the resulting images look stunning or so-so.
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