Two iOS 15 features are getting marketers concerned that Apple is continuing to protect iPhone users from third-party marketers.
), two recent features that advertisers are concerned about are Private Relay and Hide My Email, both released in iOS 15. The latter allows you to create a random email address that will automatically forward emails to your personal inbox. You can read and reply to those emails but your personal email address will be hidden by the randomly created address.Apple points out that it doesn't read any of the content in emails that go through Hide My Email except to filter out spam.
says that it needs to do this to"maintain our status as a trusted email provider." All email messages going through the Hide My Email platform are deleted from Apple's relay servers after they are delivered to you, a process that usually takes only seconds.Hide My Email tricks advertisers who normally collect your email address from online forms you've filled out and then send spam to that address.
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