Apple made its most important announcement in years on Monday, but critical details were strangely absent
Apple CEO Tim Cook began Monday's highly anticipated event at the Steve Jobs Theater by defining the word"services." The conceit was to lay out a new vision for how to think about Apple.
Apple introduced Apple TV+, its subscription video service for original programs, and showcased a handful of series starring Jennifer Aniston, Kumail Nanjiani and Oprah Winfrey. Apple also failed to discuss its future content spending plans. If Apple is going to charge a monthly fee for its original content, how much does it plan to spend on video? Is Apple considering challenging Netflix's $10 billion per year? Again, nothing.
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