Apple will hold a widely-anticipated event Tuesday, with many expecting the tech giant to unveil new devices that could soon hit the market. One of those is the iPhone 15, according to reports.
Apple may also do away with the ring/silent switch on both of those models, instead adding an "Action Button," according to reports. That feature, which offers "quick access" to some actions, already appears on the Apple Watch Ultra, according to the company’s website.
Close-up of blue logo on sign with facade of headquarters buildings in background near the headquarters of Apple Computers in the Silicon Valley, Cupertino, California, August 26, 2018.Ives and others foresee the Pro and Pro Max iterations of the iPhone 15 getting price hikes of $100 compared to prior models. Improvement in "technology, chips, and battery technology in iPhone 15 Pro/Max warrants this strategic pricing move from Apple," according to Ives.
On the Apple Watch front, an introduction of the company’s Apple Watch Series 9 is expected. It could also put out a new version of the Apple Watch Ultra, the first iteration of which became available in 2022. Both products could see boosted processing speeds thanks to upgrades in the chips inside them, Bloomberg reported. Consumers may also have increased options for colors on the horizon. Last year’s event – "Far Out" – took place Sept. 7, 2022.
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