It’s just a few short weeks until the expected unveil of Apple’s mixed reality headset, likely called Reality or Reality Pro.
That’s the sales estimate, 900,000, after Apple recognized it would likely be a niche device at first. Previously, it had thought it could sell as many as 3 million.According to the report, “Michael Gartenberg, a former Apple marketing executive who’s now an independent consultant, warns that the device could be ‘one of the great tech flops of all time,’ citing the lack of a real market for mixed-reality headsets and the performance of the Magic Leap and HoloLens devices.
Exactly how this will work—or look—is anyone’s guess, but it sounds amazing and if Apple gets it right, as I imagine it would, it could make for a very fun device.Secondly, let’s remember that everyone got the price wrong about the iPad. In 2010, prices of $999 and above were predicted for the first Apple tablet and was less than half that when Steve Jobs announced it. I’m not saying I think the price of this headset will be significantly lower than predicted, but definitely watch this space.
And thirdly, Apple supports its product categories for the long haul. The first Apple Watch, the first iPhone didn’t beat the market in terms of sales, but by the third generation, everything had changed. I don’t believe the company will release a product unless it believes in it.
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