Apple Pay is bolstering its international expansion and launching support for ticketing in the US:
Apple Pay is bolstering its international expansion and launching support for ticketing in the US.
Apple Pay is on a European growth kick, reportedly set to launch in 16 markets.The wallet will expand predominantly in Eastern European markets, including Bulgaria, Croatia, Greece, Portugal, and Romania, according to. This expansion would give Apple Pay — which already supports 37 markets, with 24 in Europe — nearly full coverage of the European continent.
And it will enable NFC-based ticketing in partnership with Ticketmaster"later this year."Apple Wallet has long supported Ticketmaster tickets, but as part of Ticketmaster's new SafeTix program, select stadiums will begin supporting NFC, allowing customers' tickets to automatically register when phones are held near the reader.
, with 43% of the 900 million global iPhone users enabling Apple Pay at the end of 2018. These gains were likely fueled by entry into new international markets, which allows for rapid scale: 88% of Apple Pay's overall use base comes from outside the US. Pushing into more markets, particularly in Europe, where there's highMeanwhile, offering services like ticketing could help improve engagement in slower-growth areas.
this summer. Expanding use cases into things like transit — a proven driver for mobile wallet adoption — and ticketing with major partners could help normalize tap functionality, drive customers to the wallet, and promote habit formation surrounding Apple Pay.1. Sign up for the Payments Briefing to get it delivered to your inbox 6x a week. >>pass to Business Insider Intelligence and gain immediate access to the Payments Briefing, plus more than 250 other expertly researched reports.
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