Apple signed on 200,000 subscribers to Apple News+ in its first 48 hours in March, but has been stuck in neutral since that time.
, Apple's senior vice president of internet software and services. Subscriber growth for Apple News+ has disappointed several publishers who thought the product would bring in more revenue, the people said.
In recent months, Apple hasn't put much marketing heft behind Apple News+, a premium product to regular Apple News, which curates top stories for iPhone and iPad owners. Apple News+ includes magazines such as People and Vanity Fair, newspapers such as The Los Angeles Times and The Wall Street Journal, and online publications like Vox, New York Magazine and theSkimm.Thursday that Apple is considering bundling Apple News+ with Apple Music, also priced at $9.
For every subscriber of News+, Apple takes 50% of the revenue. The publishers split the other half based on time spent reading their content. One publisher told CNBC that his company received between $20,000 and $30,000 per month from Apple News+, a number far lower than it had initially expected. Another publisher said that while subscription revenue growth was lower than anticipated, advertising revenue from Apple News, the free product, has slowly but consistently climbed. The person also said Apple News+ has brought in a different demographic of readers — younger and more female — than more direct forms of distribution.
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