As the company continues its push into sports.
that 95 of the top 100 most watched programs of 2021 were sports telecasts, and 75 of those were NFL games.
As well as agreeing to sponsor the Super Bowl’s halftime show, Apple is also reportedly in talks with the NFL for the rights to a package of Sunday football games, according to the. The league has apparently held talks with Google, Amazon, and ESPN to broadcast the games, but discussions with Apple are thought to be in their most advanced stages. The NFL is reportedly asking $2.5 billion for the package, a steep increase over the roughly $1.
Apple rarely sponsors events outside of its control, though it has happened in the past. In 2016 the companyas it attempted to promote the Apple Watch as a fashion accessory. Pepsi had been the Super Bowl halftime show’s sponsor since 2013, when it launched a ten-year sponsorship of the performance. The NFL’s press release claims that the annual halftime show is “the most-watched musical performance of the year.
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