Apple Music is set to be the new sponsor of the NFL’s Super Bowl halftime show, replacing longtime sponsor Pepsi, after Apple signed a multi-year deal with the league
in recent months for the rights to air NFL’s Sunday Ticket. DirecTV’s multibillion-dollar deal for the rights to Sunday Ticket, a subscription-only package to watch Sunday games, is set to expire next year.
regular-season game as part of an 11-year deal with the NFL. Amazon said the game, between the Los Angeles Chargers and Kansas City Chiefs, had 15.3 million viewers across all platforms, citing Nielsen data and its first-party measurement.Write to Alyssa Lukpat atShow Conversation
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