Apple mixed-reality headset to take aim at the metaverse

The release would be the most significant product launch by the iconic iPhone maker since it unveiled the Apple Watch in 2015. | via philstarlife

Apple is expected to show off pricy mixed-reality headgear at its annual Worldwide Developers Conference, challenging Facebook owner Meta in a market that has yet to sizzle.

It could also invite more tensions between Apple CEO Tim Cook and Meta's Mark Zuckerberg who have feuded over the handling of their sprawling tech empires, especially over data issues and China ties. "From all reports, Apple hoped to release a product that felt more like designer glasses than a gaming headset, but it's releasing something much bulkier," said Insider Intelligence principal analyst Yory Wurmser.

The Facebook founder described the coming model as Meta's"most powerful headset yet" and promised it would provide the best wireless way to experience virtual reality.Zuckerberg has been adamant that Meta remains devoted to building a future in which internet life plays out in virtual worlds referred to as the metaverse.

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