This week’s Apple Loop includes the iPhone 15’s massive upgrade, the pricey iPhone 15 Pro, the cheaper AirPods Lite, Apple’s display ambitions, the mixed reality headset really is coming this year, Mac Pro disappointment, and more...
The Pricey iPhone 15 Pro
“...prolific leaker LeaksApplePro adds credence to claims last week that Apple will “aggressively” price iPhone 15 models. The big difference is that aggression was assumed to mean lower iPhone 15 and iPhone 15 Plus pricing to reverse underwhelming sales. Instead, LeaksApplePro says Apple will simply make the iPhone 15 Pro and iPhone 15 UItra more unattainable.
"The company aims to begin by swapping out the display in the highest-end Apple Watches by the end of next year, according to people with knowledge of the matter. The screens upgrade the current OLED — organic light-emitting diode — standard to a technology called microLED, and Apple plans to eventually bring the displays to other devices, including the iPhone.
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