The iPhone maker has mostly stayed on the sidelines as the tech industry goes wild for AI. Not anymore.
, announcing a deal with ChatGPT-maker OpenAI to use the company’s technology in its own products and showing off a slew of its own new AI features.
“There are already some really impressive chat tools out there,” Craig Federighi, Apple’s senior vice president of software engineering said during the company’s video presentation Monday. “But these tools know very little about you and your needs.” “The principles of competition enforcement apply whether an innovation is powered by steam, by transistors or by reorganizing human thought through machine learning,” DOJ assistant attorney general Jonathan Kanter said in a speech last month.
The issues of AI — from chatbots making up false information to image generators repeating harmful biases about women — have not been sorted. But Apple is moving forward nonetheless.
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