Wallets at the ready? Apple's Tim Cook may have just signaled that an upcoming, even more expensive iPhone model will launch in the future.
Apple hinted at plans to debut a more expensive line of phones soon, according to a report from Bloomberg’s Mark Gurman, just in case the current range isn’t quite as expensive as you’d like. If accurate, a new type of iPhone will start rolling out this year as the company reorganizes its smartphone lineup after the commercial failures of the iPhone 12 mini and 13 mini models, as well as that of the iPhone 14 Plus.
While Samsung may seem to have a monopoly on the Ultra name when it comes to phones, don’t forget Apple offers the Apple Watch Ultra. Expanding the name to the iPhone range isn’t that much of a stretch, and following Apple’s adoption of flagship phone features like high-resolution cameras, high refresh rate displays, and an always-on display, pushing the specification even higher with an Ultra-style phone makes sense too.
These all join multiple inexpensive phones priced to appeal to as many customers as possible, but Cook notes that Apple’s customers are often prepared to pay more for the most expensive iPhones. This has already been made clear as the largest, most expensive iPhones have dominated sales, and it’s something that’s also backed up by Samsung too. The company told Digital Trends in a recent interview that the Galaxy S22 Ultra made up 40% of global S22 series sales.
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