Apple expected to spend $4.75 billion on generative AI in 2024 alone

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Apple expected to spend $4.75 billion on generative AI in 2024 alone
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After a report said Apple was planning to announce generative AI features next year with iOS 18, analyst Ming-Chi Kuo corroborated that.

After a report said Apple was planning to announce generative AI features later next year with iOS 18, analyst Ming-Chi Kuo is corroborating that with the possible costs and how Apple is trying to catch up with other tech companies. Last week, Haitong International Securities analyst Jeff Pu said iOS 18 could finally add generative AI features for the iPhone in late 2024. He suggested Apple is building a few hundred AI servers in 2023 and even more in 2024.

Since these GPUs are priced at around $250,000, Apple will spend 'at least' $620 million in 2023 and $4.75 billion in 2024 on AI server purchases. Kuo says that Apple's purchases of AI servers are significantly lower in 2023 than in 2024 due to a shortage of Nvidia AI chips. However, even when the supply of Nvidia AI chips improves in 2024, Apple’s AI server purchases still lag behind its competitors.

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