In a rare push, Apple has cut iPhone 14 Pro prices in China in a special promotion combined with carriers in over $100.
after visiting outlets around the city. Apple’s own local website, meanwhile, continued to offer devices at regular prices.
This price cut also comes after a bad quarter for Apple. Usually, this is when the company breaks records, but due to the COVID-19 lockdown in iPhone’s largest plant in China, the company couldn’t sell all iPhones it could., the discounts started appearing around the end of the Lunar New Year season, and it’s unclear how long the cuts may persist.
Jefferies analysts have estimated that sales for the iPhone 14 models over their first 38 days on the Chinese market were down 28% compared with the iPhone 13 family, even though the new models offer more reasons to customers upgrade than the previous generation.
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