Virtual reality could ease creative, business, and communication efforts, CEO Tim Cook said.
Cook acknowledged his about-face, saying when "presented with something new that says you were wrong, admit it and go forward instead of continuing to hunker down and say why you're right."
To his mind, it's creative users, long at the heart of Apple's business model, who stand to gain the most from virtual reality products. The CEO said that augmented reality technology could project a piece of art onto a glass pane, helpful for creative or educational use. "It's the idea that there is this environment that may be even better than just the real world—to overlay the virtual world on top of it might be an even better world," Cook told GQ. "If it could accelerate creativity, if it could just help you do things that you do all day long and you didn't really think about doing them in a different way."
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