The prospect’s more likely now, as the CEO ties Apple’s augmented reality work to the metaverse.
The concept envisions the next-generation internet as a visual and immersive environment accessed through virtual reality and AR. The framework puts all eyes on giants like Facebook’s Meta and Apple — not just to produce the devices and platforms for it, but familiarize consumers with the tech and popularize it.
Take the iPhone, for instance. Smartphones existed before the Apple handset arrived in 2007, which was basically a glorified mobile browser then. But that was enough to trigger lines around the block, as everyone simply had to have one, signaling the beginning of the end for Blackberry’s dominance. More recently, its market-leading Apple Watch has been arguably buoying the wearables market, even after many in the tech media proclaimed that smartwatches were dead.
“Apple has begun planning for the second-generation AR/MR [augmented/mixed reality] headset, and the shipment schedule will likely be in 2H24 [second half of 2024],” he wrote. “Improvements for the second generation include the lighter weight, form factor design, battery system, and processor compared to the first model, which will go to mass production in late 4Q22 [fourth quarter of 2022].”
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