For both companies, the card represents a step into new territory. Apple is seeking to combat slowing sales of its iconic hardware, while Goldman wants to expand further into the realm of consumer finance.
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Apple, Goldman Sachs Team Up on Credit Card Paired with iPhoneThe companies hope to lure cardholders by offering them extra features on Apple’s Wallet app, which will let them set spending goals, track their rewards and manage their balances, according to people familiar with the matter.
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