Elon Musk has announced big plans for Twitter since he took over the social network last month.
One option for Musk is to take an approach similar to what Spotify has done: Offer a lower $9.99 price on the web, where it doesn't pay Apple a cut, and then users simply log in to their existing account inside the app. Users subscribing to a Premium subscription inside the iPhone app pay $12.99, effectively covering Apple's fees.
But that also means Twitter would have to remove many options for informing users about the subscription inside the app, where they're most likely to make a purchasing decision. And Apple has detailed rules about what apps can link to when telling users about alternative ways to pay.A power struggle over content moderation
Apple and Google can remove apps for various reasons, like issues with an app's security and whether it complies with the platform billing rules. And app reviews can delay release schedules and cause havoc whenever Musk wants to launch new features. Although Apple approved Truth Social, Trump's social networking app, in February, it took longer for Google Play to approve it. The company told CNBC in August that the social network lacked "effective systems for moderating user-generated content" and therefore violated Google's Play Store terms of service. Google eventually approved the app in October, saying that apps need to "remove objectionable posts such as those that incite violence.
Musk has reportedly talked about allowing users to paywall user-generated videos — something that former employees think would lead to the feature being used for adult content, according toApple's App Store has never allowed pornography, a policy that dates back to the company's founder, Steve Jobs, and Google also bans apps centered around sexual content.
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