Apollo has become the center of a platform-wide fight between Reddit and its users.
. “We’ll continue to be profit-driven until profits arrive,” CEO Steve Huffman wrote during an AMA session over the weekend. “Unlike some of the [third-party] apps, we are not profitable.”
Honestly — and I say this with a lot of respect for Reddit — I feel like this was a decision that kind of got rushed out the door, and they didn’t do their due diligence on understanding that stuff. Because there’s a lot of stuff. Even just making a really big pricing announcement, but not having any pricing. There were a lot of discussions where they were like, “We’ll have it in two to four weeks.” And I was like, great. And then six weeks passed. And they were like, “Okay, now we have it.
I think to a certain extent, after some of the blowback from initial posts from developers being like, “This is gonna cost us a lot of money,” they almost went on the defensive internally and said, “These developers are entitled, and they just want a free lunch or something.” And I feel like it got very personal when it didn’t really need to.
That being said, if I had more than 30 days, there’s a possibility that I could go in and change some stuff. Like where I check your inbox every so often, where I preload a page for you that I think you might scroll to — I can kind of cut down on all those and maybe cut that 400 down to, I don’t know, 300 or 200. If I had more than 30 days. But even beyond that, approximately 5 percent of my users used between 1,000 and 2,000 API requests a day. At the low end, those would cost $7.50 a month.
Everyone I talked to was kind of just like, “I don’t see how I would make this work.” And then when you add on the extra fact that Reddit’s saying these like bizarre things around threats and blackmail, and they won’t answer your emails anymore, it kind of becomes a thing: I can’t pay for this. How to make a profit out of it is very difficult, and Reddit seems like they have no intention of wanting to work with me or third-party apps anymore.
In an absolutely perfect world, Reddit would have said, “Okay, we’re also going to halve the price.” Because that would have taken like my $2.50 a user down to about $1.25 . I charge new users $1.50. So it would have been something that, for my existing users, I can at least afford to keep like them around. They won’t put me in the red. That would have been greatNP: So you’re now the symbol of a much larger thing that’s happening on Reddit, right? There was a post about Apollo shutting down.
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