Guerlain gave The AP exclusive international media access to its newly opened archive, a warehouse of wonders shrouded in secrecy and hidden from public view by Paris’ Seine River. It’s a gem of mysterious objects, each with a unique history of its own.
That Guerlain is a family-run house across five successive generations is perhaps one reason why the pieces that make up the archive were fastidiously kept. The company was bought by luxury conglomerate LVMH in 1994 but has managed to keep its unique identity.
Then there is the old bottle of Jicky, the world’s first modern perfume. Created in 1889, it revolutionized the market with the concept of a scent cocktail – not just one note like previous fragrances -— that featured hints of spice, lemon, lavender, wood and vanilla. It also included synthetic ingredients and is the world’s oldest continuously produced perfume.
From another archive shelf, a bottle for a different perfume gleamed with allure. Prazan says the fragrance was created for the baptism of the queen’s uncle years before he became King Edward VII — and famously abdicated the throne for love. The bee was the French imperial emblem and also the emblem of Clovis, first king of the Francs. It has come to represent Guerlain to this day.
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