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On September 2024, NBA superstar Kyrie Irving embarked on his 2024 China & Southeast Asia Tour, assuming dual roles as Anta’s Chief Creative Officer and Creative Director for the highly anticipated “The Art of Movement” fashion show. This event marked the debut of the Anta Hélà lifestyle collection, a fusion of art, movement, basketball, and fashion, creating a unique athletic look that only Kyrie can bring to life.
The show was divided into three captivating segments. The first highlighted versatile, basketball-inspired designs that could be worn both on and off the court, celebrating the artistic evolution of Kyrie’s iconic totem and the strength of Anta’s spirit. The second segment reflected Kyrie’s design philosophy of family, celebrating the enduring legacy, unity, and connection passed through generations.
Kyrie Irving also visited key landmarks in Thailand, including the Temple of the Emerald Buddha, to admire Thai art, architecture, and culture. He also enjoyed Thai cuisine at Jim Thompson’s restaurant before arriving at Central World shopping mall to meet with his Thai fans. The event featured a performance by famous Thai artist Daboyway and a special presentation by Ohm Cocktail, a fan who customized a pair of shoes for Kyrie Irving.
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