.Anitta signs with Brandon Silverstein's S10ent
’s S10 Entertainment for worldwide management, joining a roster that includes Normani and Jacob Banks.
“Anitta is a global superstar who continues to push the envelope musically,” said Silverstein in a statement. “At S10, we’re excited to continue to both build her international platform and extend her influence throughout North America. It’s an honor to join her family and kick off this chapter with her."In the past two years, Anitta has crossed over from the Brazilian marketplace to global stardom, with hits both in Spanish and English.
"After five years taking care of my own career, I’ve decided to pass the baton,” Anitta wrote on Instagram to her more than 40 million followers in a lengthy Portuguese-language post typical of her openness with her fans. “After searching for a long time, I found the American version of my head. Truth is, the mix of my head and and my brother’s was always the perfect balance for our crazy ideas. Brandon comes to our Anitta family, like everyone else has, learning humbly about us, with a lot of respect for everything we’ve built and eager to win.”
Anitta was previously managed by Shots Studio outside Brazil and has parted ways amicably with company heads
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