EXCLUSIVE: Warner Bros. Discovery is looking to take Puppy Bowl to another level as a live television event by simulcasting it across linear networks and streaming platforms from both sides of the merged company
Last year, Puppy Bowl XVIII streamed on Discovery+ in addition to its Animal Planet run; the event’s footprint has been vastly expanded this year by adding networks, TBS and Discovery, as well as a streamer, HBO Max, with wider reach.“The puppies are taking over, and the epic battle between Ruff and Fluff is now too big for one network,” the promo for the simulcast says.
The stunt comes on the heels of big marketing campaigns across the entire WBD portfolio for last year’s Shark Week on Discovery Channel andThe 19th annual call-to-adoption event will feature Bleacher Report host Taylor Rooks, sports commentator Steve Levy, Egypt Sherrod and Mike Jackson (
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