Anheuser-Busch CMO reveals why Bud Light launched a Super Bowl campaign centered on corn syrup.
to address younger drinkers' concerns regarding transparency.
In the case of the Super Bowl campaign, that difference was the use of corn syrup. While Marcondes acknowledged that some people simply do not care about corn syrup, he says that younger drinkers are increasingly concerned with the behind-the-scenes process of how their beers — as well as other food and beverages — are made.
Despite retaining its spot as the top-selling beer in the US, Bud Light sales dropped by 5.5% in 2018,
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