'What else are feathers for? They just like to get ruffled. The thing that stands out is the thing that’s different.” — Marc Andreessen
for his ability to cite rap lyrics and his fandom for the relatively rough-and-tumble Oakland Raiders.
To build their VC firm, Andreessen and Horowitz modeled their brand strategy not on the industry’s elite but on Larry Ellison’s Oracle and its aggressive marketing during the. They embraced the media, hosted star-studded events and badmouthed traditional venture capital to anyone who would listen.
Need to raise another funding round? Andreessen Horowitz specialists would give you “superpowers,” helping write your presentation, then coaching you through dozens of dry runs before scheduling the meets. Need a vice president of engineering? The firm’s talent team would identify and tap the best search firm, monitor its effectiveness and help choose the best candidate for the job.
And at the firm’s executive briefing centers at headquarters and in a New York satellite office, Andreessen Horowitz staff played matchmaker, enticing big corporations and government agencies with the prospect of seeing cutting-edge tech, then lining up relevant portfolio startups to present to the visitors. GitHub, the open-source-code repository the firm backed in 2012 before it wasby Microsoft for $7.
While they may be unwilling to credit Andreessen Horowitz publicly, other firms have clearly followed suit. From bloggers and podcast experts to resident finance officers and security experts, the number of non-investor professionals in the venture industry has swelled in recent years. “The idea of providing services, that feels like a table-stakes item now,” says Semil Shah, general partner at venture firm Haystack. “A lot of firms copied that.
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