Anaplan BrandVoice: Sales Leaders Brace For Downturn, Lean On Predictive Analytics

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Anaplan BrandVoice: Sales Leaders Brace For Downturn, Lean On Predictive Analytics
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Sales leaders brace for downturn, lean on predictive analytics paid anaplan

reduce time spent aggregating sales data from a month to just three days, giving their sales team more time to identify new opportunities for improvement. “It allowed us to make changes that we never would have discovered or uncovered without the insights that we can get from the Anaplan engine,” said the company’s SVP of Indirect Sales.

Accounting for unknown variables during times of increased instability can prove nearly impossible, but sales leaders must be ready to act on the fly when change happens in order to keep business moving forward. Having the ability to model future, “what-if” scenarios, review potential outcomes and develop contingency plans can help decision-makers feel better prepared to make real-time adjustments and ensure optimal sales coverage and capacity in any market conditions.

“As businesses push into new markets and competition continues to heat up, an effective sales plan is often the difference between strong pipeline and missed revenue,” said Loh. “The ability to model various scenarios based on predictive insights can empower sales leaders to feel confident adjusting, so they can combat real time changes without sacrificing sales and revenue projections.

During an economic slowdown, having clear insights and the agility to turn on a dime is crucial for business success. Companies battling for market share, while also preparing for a further downturn will need to find the right balance of growth and savings, which often falls to the sales organization. For sales leaders, the pressure is on to make impactful business decisions that maximize resources and optimize accounts, all while anticipating market changes.

Anaplan is the category-defining leader in Connected Planning. Our platform, powered by our proprietary Hyperblock ™ technology, connects people, data and plans and…Anaplan is the category-defining leader in Connected Planning. Our platform, powered by our proprietary Hyperblock ™ technology, connects people, data and plans and enables business leaders to make dynamic, collaborative and data-driven decisions, with confidence.

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