Rivian, the electric truck maker that's rocketed overnight, is fueled by a powerful force -- Jeff Bezos' desire to spite Elon Musk | Analysis by CNN's Allison Morrow
New York Rivian, the electric truck maker that's rocketed overnight from relative obscurity to $100 billion Wall Street darling, owes much of its breakout success to one very powerful fanboy: Jeff Bezos.
And, less directly, to that fanboy's archnemesis Elon Musk. When the Amazon founder this summer became the first American entrepreneur to hurl himself to the edge of space on his own private company's rocket, Rivian trucks shuttled Bezos and his fellow astronauts to and from the West Texas launch site.
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