![[ANALYSIS] Reputation laundering and political microtargeting: New tools of the trade](https://i.headtopics.com/images/2022/5/25/rapplerdotcom/there-are-no-quick-fixes-for-successfully-laundered-reputations-and-manipulated-public-opinion-but-t-1529420911950143489.webp)
There are no quick fixes for successfully laundered reputations and manipulated public opinion. But the first step is to remain assured that something can be done. Researcher Eric Gutierrez elaborates in his opinion piece:
by the Philippine Media Monitoring Laboratory of UP Diliman. Marcos rose in influence and expanded reach across audiences YouTube communities. Twitter became an “interaction network.” And on Facebook, which is essentially a “sharing network,” Marcos- and Duterte-related accounts expanded in reach and engaged more diverse communities. Unfortunately, there are no quick fixes for successfully laundered reputations and manipulated public opinion.
Fatima Gaw, co-lead of the UP Diliman research, affirms that interventions to address the problems are not working. Although Facebook, Twitter, and YouTube cracked down on accounts exhibiting “inauthentic behavior” and violating community standards, these actions are too slow to make any difference at all. It is like firefighters dousing flames after the house has already been destroyed.
Fact-checking may provide new materials for circulation but will only appeal to very small audiences. It will not have the same virality, for example, to quickly reverse urban legends that burnish the Marcos image. Most importantly, states Gaw, the regulation of political microtargeting is useless because there is no way to police seemingly “organic” content on social media.
After his election in 2016, Rodrigo Duterte radically increased his communication and propaganda expenditures. Thus, despite his failed war on drugs, capitulation to Chinese interests, incompetence during the pandemic, and the protection provided to cronies who made money from public contracts during the pandemic – he will step down from power with the highest acceptance and popularity ratings ever.
So where do we even begin to discuss what could be done? The first step is to remain assured that something can be done. There are now countries that have varying levels of success in countering disinformation and political microtargeting – such as what was seen in the 2017-2018
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