Analysis: Most CEOS are 'rightfully afraid of Twitter' — not Elon Musk
The Securities and Exchange Commission says Elon Musk has broken a deal to have any potentially market-moving tweets about the electric vehicle company reviewed before letting them fly. By Jena McGregor Jena McGregor Reporter covering leadership issues in the headlines Email Bio Follow February 26 at 4:08 PM It’s an understatement to say that Tesla CEO Elon Musk’s tweeting is different from perhaps that of any other public company CEO.
” Tweets are not meant to sound like a news release, and a certain level of personality needs to show through for a tweet to resonate and be effective — a tricky balancing act for CEOs, who are often conservative. Schiller points to the battle that erupted between Twitter CEO Jack Dorsey and Salesforce co-CEO Marc Benioff over a San Francisco ballot measure to help the homeless. “That felt very authentic and demonstrated a very savvy use of Twitter,” Schiller said.
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