While not truly a radio book, it’s well worth a read for radio fans.
Never ride a roller coaster upside down.
This is not a radio book in the traditional sense, nor is it a book on broadcasting. It definitely stays true to its title and focuses on the trials and tribulations experienced by Smulyan as he built his radio empire, branched into professional athletics team ownership, and in many ways tried to help keep an industry he loves on track and profitable … unfortunately to no avail.
Also demonstrated by Smulyan, the current decline of FM is due to the same type of forces … content not appealing to listeners, and a commercial load approaching 25 minutes per hour on some stations. But I digress.there: I was an intern at Magic 106 , working with on-air personalities such as Sonny Melendrez, Brian Roberts, Laurie Allen, and the great Robert W. Morgan.
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