Spirits gained market share compared to beer and wine for the ninth straight year in 2018, according to a national trade organization that represents distilled spirits makers in the US
New York American drinkers have a taste for premium alcohol, and that's giving liquor from whiskey to tequila a boost.
Spirits gained market share compared to beer and wine for the ninth straight year in 2018, according to the Distilled Spirits Council, a national trade organization that represents distilled spirits makers in the United States. Much of that growth has been driven by increased sales of super premium liquors: Luxury products that cost $35 or more per bottle on average. Last year, super premium rum grew 26.8% by volume compared to 2017. In that period, super premium brandy and cognac grew 26.
Just as premium alcohols can help companies drive growth, inexpensive products can drag them down. Constellation Brands , which makes Corona beers, Svedka vodka, Casa Noble Tequila and more, said in January that its wine and spirit sales slumped in the last quarter of 2018 largely because of the performance of its cheap alcohol.
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