American Rag Founder on Why His Store Is a Fashion Haven for Celebs

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American Rag Founder on Why His Store Is a Fashion Haven for Celebs
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Celebrity style needs are being met with American Rag Cie.

The store has been the go-to destination for It-girls since its opening in 1984, and it all comes down to the retailer’s curated merchandise.

"We seek unusual items that bring a little something more. … We want our customers to feel special when they wear or use items purchased at American Rag," he continues. "Celebrities and stars love the store because we treat everyone the same and with a big gracious smile. … We view retail shopping as a form of entertainment that should be fun," the CEO explains.Once you’ve experienced your own enjoyment while stocking up on wardrobe essentials, Werts believes staying true to your sense of fashion is what’s most important when putting a look together.

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