Generation Wealth (From 2017)
Lauren Greenfield enjoyed a privileged background. Her parents taught at UCLA. She grew up in Venice and attended a private high school in Santa Monica. And yet she felt poor when her friends received BMWs, Porsches, and Volvos for their sweet sixteens and she didn't. “Even though I had everything I needed, I still felt like I didn’t have enough,”says. “I still wanted more and felt less-than compared to the wealthy consumption I was seeing at school.
That desire for more, for the trappings of affluence, became an overarching theme of her career as a photographer. Greenfield has spent the past 25 years documenting people of all ages and backgrounds striving to convey great wealth. She recently compiled 650 images in *Generation Wealth, *an insightful study of materialism and vanity. "There are billionaires and white-collar criminals, but a lot of the people in the work are not rich, and that’s kind of the point.
The book presents a vision of wealth so opulent it’s nauseating, so gaudy it’s grotesque. Larger-than-life characters populate the pages, like "Limo Bob," an exotic limo impresario in Chicago who wears 33 pounds of gold jewelry. A middle-class teenage boy shows off a Cartier teacup he saved and saved for. A young Walmart employee rides a glass Cinderella coach at Walt Disney World like a princess on her wedding day, pretending, if only for a day, she's rich.
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