She will be taking on 111Skin and Chämpo at her new venture, providing consultation and strategy.
— The beauty public-relations network in London is getting shaken up, as more individuals from big agencies and in-house brands go on to open their own consultancies specializing in traditional public relations, events, talent management, influencer and brand partnerships.
“The landscape is completely changing, you can’t follow a formula of drafting a press release and sending it out, it’s just not going to work. At 111Skin, we’ve started partnering with fashion houses and that part of the business has been really great for us in terms of going to a bigger network,” said Shean.for its spring 2024 show during London Fashion Week, where backstage models were pampered with 111Skin skin care products and masks before going into the makeup chair.
Shean Communications has been self-funded by Shean — in the early days, she’s ruling out any investors in her business.
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